Welcome to Main Library Government College Women University, Faisalabad

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1.
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Advertising Research/ by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Random, 2014
Availability: Items available for loan: LRC (1)Location, call number: General Stacks 659.1072 SHA.
2.
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Understanding India : Cultural influences on Indian television commercials/ by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Sage, 2014
Availability: Items available for loan: LRC (1)Location, call number: General Stacks 659.143 CHA.
3.
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Advertising and promotion : An integrated marketing communications perspective/ by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore: McGraw Hill, 2012
Availability: Items available for loan: LRC (1)Location, call number: General Stacks 659.1 BEL.
4.
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Integrated advertising, promotion & marketing communications Clow, Kenneth E.; by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, 2014
Availability: Items available for loan: LRC (1)Location, call number: General Stacks 659.1 CLO.
5.
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Contemporary advertising / William F. Arens. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2002
Availability: Items available for loan: LRC (2)Location, call number: General Stacks 659.1 ARE, ...
6.
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How to Advertise Yourself : Five Basic Steps to Selling Your Appearance, Your Thoughts, Your Words, and Your Experience to any Individual or Group / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Collier Macmillan, 1978
Availability: Items available for loan: LRC (1)Location, call number: General Stacks 131.32 SAC.
7.
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Designing Brand Identity: An Essential Guide for the Whole Branding Team by
Publication details: New Jersey : Wiley, 2017
Availability: Items available for loan: LRC (1)Location, call number: General Stacks 658.827 WHE.
8.
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GlobMarketing and Advertising: Understanding Cultural Paradoxes by
Edition: 5th, ed.
Publication details: London: SAGE Publications, 2018
Availability: Items available for loan: LRC (1)Location, call number: General Stacks 658.802 MOO.
9.
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Creative strategy in advertising / Jewler, A. Jerome; by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: America: Wadsworth, 1985
Availability: Items available for loan: LRC (1)Location, call number: General Stacks 659.132 JEW.
10.
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Contemporary advertising ; Bovee .L Courtlend. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: America: Irwin. 1986
Availability: Items available for loan: LRC (1)Location, call number: General Stacks 659.1 BOV.
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