Contemporary advertising / William F. Arens.

By:

Arens, William F

Material type: Text

TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2002.Edition: 8th edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

0072415444 (alk. paper)
0072451769 (CDROM)

Subject(s):

Advertising

DDC classification:

659.1 21 ARE

LOC classification:

HF5821 .B62 2002

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	LRC General Stacks	Non-fiction	659.1 ARE (Browse shelf(Opens below))	Available	D0005338
Books	LRC General Stacks	Non-fiction	659.1 ARE (Browse shelf(Opens below))	Available	D0005307

Total holds: 0

Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.

Includes bibliographical references and indexes.

System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.

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