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Basic Marketing (Record no. 14456)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00606nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GCWUF |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231018091417.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231018b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-256-10509-X |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Eng |
| Transcribing agency | MAIN |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy E. Jerome, |
| 9 (RLIN) | 10653 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Irwin ; |
| Name of publisher, distributor, etc | Burr Ridge IL, |
| Date of publication, distribution, etc | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 760 p: |
| Other physical details | ill; |
| Dimensions | 26 cm. |
| Accompanying material | H.B |
| 500 ## - GENERAL NOTE | |
| General note | Include Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 3609 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 9 (RLIN) | 3672 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault William D, |
| 9 (RLIN) | 10654 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
No items available.