000 00940pam a2200289 a 4500
001 2960202
003 GCWUF
005 20180504054416.0
008 910530s1992 nyua b 001 0 eng
010 _a 91021267
020 _a0070067341
040 _cMAIN
_bENG
050 0 0 _aHF5415
_b.B6213 1992
082 0 0 _a658.8
_220
_bBOV
100 1 _aBovée, Courtland L.
245 1 0 _aMarketing /
_cCourtland L. Bovée, John V. Thill.
260 _aNew York :
_bMcGraw-Hill,
_cc1992.
300 _axxxi, 761, [100] p. :
_bcol. ill. ;
_c26 cm.
_fH.B.
440 0 _aMcGraw-Hill series in marketing
500 _aInclude Index
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
700 1 _aThill, John V.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c4996
_d4996