| 000 | 00621nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | GCWUF | ||
| 005 | 20170829065049.0 | ||
| 008 | 170829b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071314404 | ||
| 040 | _cMAIN | ||
| 082 |
_a659.1 _bBEL |
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| 100 | _a Belch, George E. | ||
| 245 |
_aAdvertising and promotion : _bAn integrated marketing communications perspective/ |
||
| 260 |
_aSingapore: _bMcGraw Hill, _c2012. |
||
| 300 |
_aXIX,769 p. _c27 cm |
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| 500 | _aInclude Index | ||
| 650 | _a Advertising and promotion : | ||
| 650 | _vCommunication in marketing | ||
| 700 | _a Belch, Michael A. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c2324 _d2324 |
||