TY  - BOOK
AU  -  Loudon, David L.; 
AU  - Della Bitta, Albert J.
TI  -  Consumer behavior : concepts and applications
SN  - 0070387583
U1  - 658.834 
PY  - 1979///
CY  - New York : 
PB  -  McGraw-Hill
KW  - Consumer behavior
KW  - United States
N1  - Include Index
ER  -