TY  - BOOK
AU  -  Ricks, David A.
TI  -  Big business blunders : mistakes in multinational marketing
SN  - 0870942905
U1  - 658.848 
PY  - 1983///
CY  - Homewood, Ill. : 
PB  - Dow Jones-Irwin
KW  - International business enterprises
KW  - Export marketing
N1  - Include Index
ER  -