TY  - BOOK
AU  - MCCarthy,Jerome E.
AU  - Perreault,William D.
TI  -  Basic marketing  a managerial approach
SN  - 0265030197
U1  - 658.8 
PY  - 1984///
CY  - America
PB  - Homewood
KW  - Marketing--Management
KW  - Export marketing--Management
KW  - Marketing
N1  - Include Index
ER  -