01358cam a2200277 i 4500 17736138 GCWUF 20171215094857.0 130513s2013 nju 001 0 eng 2013019138 9781118726228 (cloth) MAIN eng MAIN pcc HD62.5 .M3863 2013 658.11 23 MCA McAdam, John, 1962- The one-hour business plan : the simple and practical way to start anything new / John McAdam. xxi, 167 pages ; 23 cm Includes index. Introduction -- Module 1: create a value proposition that makes a stronger business model -- Module 2: who are you offering to? -- Module 3: viewing your offering through your customers' eyes -- Module 4: what milestones & actions plans do for your business -- Final thoughts -- Acknowledgements. New business enterprises Planning. Online version: McAdam, John, 1962- One-hour business plan Hoboken : Wiley, 2013 9781118747148 (DLC) 2013019560 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 3310 3310 0 0 ddc 0 0 NFIC MAIN MAIN GEN 2017-12-15 Purchased 2491.60 0 658.11 MCA B0043203 2017-12-15 00:00:00 2017-12-15 BK