TY  - BOOK
AU  - Hayes, Bob E.
TI  -  Measuring customer satisfaction and loyalty: survey design, use, and statistical analysis methods
SN  - 9788122427998
U1  - 658.812 
PY  - 2010///
CY  - India
PB  - New Age
KW  - Measuring customer satisfaction and loyalty
KW  - Questionnaires
N1  - Include Index
ER  -