TY  - BOOK
AU  -  Belch, George E.
AU  -  Belch, Michael A.
TI  - Advertising and promotion: An integrated marketing communications perspective
SN  - 9780071314404
U1  - 659.1 
PY  - 2012///
CY  - Singapore
PB  - McGraw Hill
KW  -  Advertising and promotion
KW  - Communication in marketing
N1  - Include Index
ER  -