TY  - BOOK
AU  - Fahy , John
AU  - David Jobber
TI  - Foundations of Marketing
SN  - 9781526847348
U1  - 658.8 
PY  - 2019///
CY  - London
PB  - McGraw-Hill Education
KW  - Department of Management
KW  - Marketing management
KW  - Marketing strategy
KW  - Consumer behavior
N1  - Include Index
ER  -