TY  - BOOK
AU  - Marko Sarstedt,
AU  - Erik Mooi,
TI  - A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
SN  - 9783662585924
U1  - 658.830 
PY  - 2019///
CY  - Germany
PB  - Springer
KW  - Market Research، Statistics، SPSS، Regression، ANOVA، Cluster Analysis
N1  - Include Index
ER  -