TY  - BOOK
AU  - Guinn O Clayton Thomas .
AU  - Allen T. Chris .
AU  - Semenik J. Ricard .
TI  - Advertising & Integrated Bran Promotion
SN  - 9781285187815
U1  - 659.1 
PY  - 2012///
CY  - Australia
PB  - Cengage Learning
KW  - Marketing communication
KW  - Sales promotion
N1  - Include Index
ER  -