TY  - BOOK
AU  -  McCarthy E. Jerome,
AU  -  Perreault William D,
TI  - Basic Marketing
SN  - 0-256-10509-X
U1  - 658.8 
PY  - 1993///
CY  - Irwin
PB  - Burr Ridge IL, 
KW  - Marketing
KW  - Marketing Management
N1  - Include Index
ER  -