TY  - BOOK
AU  - Jewler, A. Jerome;
TI  - Creative strategy in advertising
SN  - 0534038794
U1  - 659.132 
PY  - 1985///
CY  - America
PB  - Wadsworth
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - Include Index
ER  -