TY  - BOOK
AU  - Ritzer, George
TI  - The McDonaldization of society : an investigation into the changing character of contemporary social life
SN  - 0803990006
U1  - 306.0973 
PY  - 1993///
CY  - New Delhi
PB  - Pine Forge Press
KW  - Rationalization (Psychology)
KW  - Management--Social aspects
KW  - Fast food restaurants--Social aspects
KW  - Social conditions
N1  - Include Index
ER  -