TY  - GEN
AU  -  Lee, Nancy
AU  -  Kotler, Philip
TI  - Social marketing : behavior change for social good
SN  - 9781544371863
U1  - 658.8 
PY  - 2019///
CY  - London
PB  - SAGE
KW  - Social marketing
KW  - Behavior modification
N1  - Include Index
ER  -