TY  - GEN
AU  - Hooley, Graham J.; 
AU  - Piercy, Nigel F.
TI  - MARKETING STRATEGY AND COMPETITIVE POSITIONING
SN  - 9788131727997
U1  - 658.802 
PY  - 2017///
CY  - India
PB  - Pearson
KW  - Target marketing
KW  - Business planning
KW  - Marketing--Management
N1  - Include Index
ER  -