TY  - GEN
AU  -  Aaker, David A.; 
AU  - Day, George S.; 
AU  - Kumar  V., 
TI  - Marketing Research
SN  - 9788126531189
U1  - 658.83 
PY  - 2011///
CY  - India
PB  - Wiley
KW  - Marketing research
N1  - Include Index
ER  -