TY  - GEN
AU  -  Abratt, Russell
AU  - Bendixen, Michael Thomas
TI  - Strategic Marketing Concepts and Cases
SN  - 9781138593640
U1  - 658.800722 
PY  - 2018///
CY  -  New York
PB  - Routledge
KW  - Marketing--Management
KW  - Strategic planning
N1  - Include Index
ER  -