TY  - GEN
AU  -  Abratt, Russell; 
AU  - Michael Bendixen
TI  - Strategic Marketing Concepts and Cases
SN  - 9781138593640
U1  - 641.3 
PY  - 2019///
CY  - New york
PB  - Routledge
KW  - Marketing--Management
KW  - Strategic planning
N1  - Include Index
ER  -