TY  - GEN
AU  - Keegan, Warren J.
AU  - Dutta Gautam,
TI  - Global marketing management
SN  - 9789332584327
U1  - 658.848 
PY  - 2013///
CY  - India
PB  - Pearson
KW  - Export marketing--Management
KW  - Europe
KW  - International business enterprises--Management
N1  - Include Index
ER  -