TY  - GEN
AU  -  Mooij, Marieke K. de
TI  - GlobMarketing and Advertising: Understanding Cultural Paradoxes
SN  - 9781544318141
U1  - 658.802 
PY  - 2018///
CY  - London
PB  - SAGE Publications
KW  - Target marketing
KW  - Advertising
N1  - Include Index
ER  -