TY  - GEN
AU  - Wirtz, Jochen
AU  - Lovelock, Christopher 
TI  - Essentials of services marketing
SN  - 9781292089959
U1  - 658.8 
PY  - 2017///
CY  - America
PB  - Pearson
KW  - Service industries--Marketing
KW  - Marketing
N1  - Include Index
ER  -