Big business blunders : mistakes in multinational marketing/ Ricks, David A.

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TextPublication details: Homewood, Ill. : Dow Jones-Irwin, 1983.Description: x, 158 p. : ill ; 24 cm. H.BISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Books	LRC General Stacks	Non-fiction	658.848 RIC (Browse shelf(Opens below))	Available	D0002345

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