Normal view MARC view

Social marketing and social change : (Record no. 6112)

MARC details
000 -LEADER
fixed length control field	02047cam a2200385 a 4500
001 - CONTROL NUMBER
control field	17471669
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20180525035758.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120920s2013 caua b 001 0 eng
035 ## - SYSTEM CONTROL NUMBER
System control number	(DNLM)101592527
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2012038467
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780470936849 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781118221501 (ebk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781118235249 (ebk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781118259962 (ebk.)
040 ## - CATALOGING SOURCE
Original cataloging agency	DNLM/DLC
Transcribing agency	DLC
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	RA410.56
Item number	.L44 2013
060 10 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number	W 74.1
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	362.1068/8
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Lefebvre, R. Craig,
Dates associated with a name	1959-
245 10 - TITLE STATEMENT
Title	Social marketing and social change :
Remainder of title	strategies and tools for health, well-being, and the environment /
Statement of responsibility, etc	R. Craig Lefebvre.
250 ## - EDITION STATEMENT
Edition statement	1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	San Francisco, CA :
Name of publisher, distributor, etc	Jossey-Bass,
Date of publication, distribution, etc	c2013.
300 ## - PHYSICAL DESCRIPTION
Extent	xxiii, 564 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references (p. [505]-540) and index.
520 ## - SUMMARY, ETC.
Summary, etc	"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher.
650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing of Health Services
General subdivision	methods.
650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Health Promotion
General subdivision	methods.
650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Social Change.
650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Social Marketing.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
925 0# -
--	acquire
--	2 shelf copies
--	policy default
955 ## - COPY-LEVEL INFORMATION (RLIN)
--	rd05 2012-09-24
--	rf06 2013-08-21 to BCCD
--	rf06 2013-08-21 Copy 2 to CALM
985 ## -
--	NLMCIP
--	2012-09-24

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Non-fiction	LRC	LRC	General Stacks	25/05/2018	39	6099.84		362.10688 LEF	B0044771	25/05/2018	7624.80	25/05/2018	Books