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Integrated advertising, promotion & marketing communications (Record no. 4375)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00584nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GCWUF |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180301090651.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180301b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332518377 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MAIN |
| Language of cataloging | ENG |
| Transcribing agency | MAIN |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E.; |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising, promotion & marketing communications |
| Statement of responsibility, etc | Clow, Kenneth E.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 455 p. : |
| Other physical details | ill ; |
| Dimensions | 28 cm. |
| Type of unit | P.B. |
| 500 ## - GENERAL NOTE | |
| General note | Include Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Communication in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | LRC | LRC | General Stacks | 01/03/2018 | Purchased | 1435.60 | 659.1 CLO | B0040979 | 01/03/2018 | 01/03/2018 | Books |