Normal view MARC view

Essentials of Marketing Research (Record no. 4291)

MARC details
000 -LEADER
fixed length control field	00597nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	GCWUF
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20180226044029.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180226b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131502810
040 ## - CATALOGING SOURCE
Original cataloging agency	MAIN
Language of cataloging	ENG
Transcribing agency	MAIN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	ZIK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Zikmund, William G.;
245 ## - TITLE STATEMENT
Title	Essentials of Marketing Research
Statement of responsibility, etc	Zikmund, William G.;
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Canada :
Name of publisher, distributor, etc	Cengage Learning,
Date of publication, distribution, etc	2007.
300 ## - PHYSICAL DESCRIPTION
Extent	xvii,414 p. :
Other physical details	ill ;
Dimensions	28 cm.
Type of unit	P.B.
500 ## - GENERAL NOTE
General note	Include Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term	Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term	Marketing research--Study and teaching
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Non-fiction	LRC	LRC	General Stacks	26/02/2018	Purchased		658.83 ZIK	B0041244	26/02/2018	26/02/2018	Books