Normal view MARC view

Basic marketing a managerial approach/ (Record no. 4172)

MARC details
000 -LEADER
fixed length control field	00670nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	GCWUF
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20180216061712.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180216b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0265030197
040 ## - CATALOGING SOURCE
Original cataloging agency	MAIN
Language of cataloging	ENG
Transcribing agency	MAIN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	MCC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	MCCarthy,Jerome E.
245 ## - TITLE STATEMENT
Title	Basic marketing a managerial approach/
Statement of responsibility, etc	MCCarthy,Jerome E.
250 ## - EDITION STATEMENT
Edition statement	8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	America :
Name of publisher, distributor, etc	Homewood,
Date of publication, distribution, etc	1984.
300 ## - PHYSICAL DESCRIPTION
Extent	xvii,841 p. :
Other physical details	ill ;
Dimensions	24 cm.
Type of unit	H.B.
500 ## - GENERAL NOTE
General note	Include Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Form subdivision	Export marketing--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Perreault,William D.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Non-fiction	LRC	LRC	General Stacks	16/02/2018	Donation		658.8 MCC	D0002205	16/02/2018	16/02/2018	Books
		Dewey Decimal Classification			Non-fiction	LRC	LRC	General Stacks	26/11/2018	Donation		658.8 MCC	D0002209	26/11/2018	26/11/2018	Books