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Consumer behavior and marketing action/ (Record no. 3116)

MARC details
000 -LEADER
fixed length control field 00536nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field GCWUF
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171207074630.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171207b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131500365
040 ## - CATALOGING SOURCE
Original cataloging agency MAIN
Transcribing agency MAIN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number ASS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Assael,Henry
245 ## - TITLE STATEMENT
Title Consumer behavior and marketing action/
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc India:
Name of publisher, distributor, etc Thomson,
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent XVII,718 p.
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Include Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction LRC LRC General Stacks 07/12/2017 4484.88   658.8342 ASS B0043174 07/12/2017 07/12/2017 Books
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