Normal view MARC view

International Marketing/ (Record no. 2311)

MARC details
000 -LEADER
fixed length control field	00599nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	GCWUF
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170828101137.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170828b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789339204464
040 ## - CATALOGING SOURCE
Transcribing agency	MAIN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.848
Item number	CAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Cateora, Philip R.
245 ## - TITLE STATEMENT
Title	International Marketing/
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	India;
Name of publisher, distributor, etc	McGraw Hill,
Date of publication, distribution, etc	2014.
300 ## - PHYSICAL DESCRIPTION
Extent	XXXIII,622 p.
Dimensions	27cm
500 ## - GENERAL NOTE
General note	Include Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	International business enterprises.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Form subdivision	Export marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Graham, John L.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Cateora, Philip R.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Coded location qualifier	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Non-fiction	LRC	LRC	General Stacks	28/08/2017	1564.49		658.848 CAT	B0041251	28/08/2017	28/08/2017	Books