Normal view MARC view

Marketing management/ (Record no. 2230)

MARC details
000 -LEADER
fixed length control field	00592nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	GCWUF
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20180108064141.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170821b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131767160
040 ## - CATALOGING SOURCE
Transcribing agency	MAIN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
245 ## - TITLE STATEMENT
Title	Marketing management/
Statement of responsibility, etc	Kotler, Philip
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Delhi:
Name of publisher, distributor, etc	Pearson,
Date of publication, distribution, etc	2014.
300 ## - PHYSICAL DESCRIPTION
Extent	XXV,596 p.
Dimensions	27 cm.
Type of unit	P.B.
500 ## - GENERAL NOTE
General note	Include Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Form subdivision	Internet marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane,
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Koshy,Abraham
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Non-fiction	LRC	LRC	General Stacks	21/08/2017	1120.00		658.8 KOT	B0041262	21/08/2017	21/08/2017	Books