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Strategic Brand Management: (Record no. 2112)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00666nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GCWUF |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230302012024.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170809b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MAIN |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | LAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller,Lane Kevin. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management: |
| Remainder of title | Building Measuring and managing Brand Equity/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India: |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXIX,586 p. |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Form subdivision | Product Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran,Ambi M.G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob,Isaac. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | LRC | LRC | 09/08/2017 | 1395.00 | 1 | 658.827 LAN | B0042574 | 06/03/2023 | 02/03/2023 | 09/08/2017 | Books |