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Principles of Marketing: (Record no. 2009)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00660nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GCWUF |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240313013157.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170801b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731017 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MAIN |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.870095 |
| Item number | KoT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip. |
| 9 (RLIN) | 4170 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing: |
| Remainder of title | A South Asian Perspective/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India: |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XIX,514 p. |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 3609 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Form subdivision | product Management |
| 9 (RLIN) | 3848 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong,Gary. |
| 9 (RLIN) | 10418 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri,Prafulla Y. |
| 9 (RLIN) | 10419 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 7 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | LRC | LRC | 01/08/2017 | 1060.00 | 7 | 658.870095 KoT | B0041275 | 19/03/2024 | 13/03/2024 | 01/08/2017 | Books |