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Creative strategy in advertising / (Record no. 12206)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00615nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GCWUF |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210625021725.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210625b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534038794 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | ENG |
| Transcribing agency | MAIN |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.132 |
| Item number | JEW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jewler, A. Jerome; |
| 9 (RLIN) | 7004 |
| 245 ## - TITLE STATEMENT | |
| Title | Creative strategy in advertising / |
| Statement of responsibility, etc | Jewler, A. Jerome; |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | America: |
| Name of publisher, distributor, etc | Wadsworth, |
| Date of publication, distribution, etc | 1985. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 304 p.: |
| Other physical details | ill; |
| Dimensions | 23 cm. |
| Type of unit | P.B. |
| 500 ## - GENERAL NOTE | |
| General note | Include Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising copy |
| 9 (RLIN) | 7005 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising layout and typography |
| 9 (RLIN) | 7006 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | LRC | LRC | General Stacks | 25/06/2021 | 659.132 JEW | D0005066 | 25/06/2021 | 25/06/2021 | Books |