Normal view MARC view

MARKETING STRATEGY AND COMPETITIVE POSITIONING / (Record no. 11365)

MARC details
000 -LEADER
fixed length control field	00647 a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field	GCWUF
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210125014104.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	210125b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131727997
040 ## - CATALOGING SOURCE
Transcribing agency	MAIN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	HOO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Hooley, Graham J.;
9 (RLIN)	5389
245 ## - TITLE STATEMENT
Title	MARKETING STRATEGY AND COMPETITIVE POSITIONING /
250 ## - EDITION STATEMENT
Edition statement	4th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc	2017.
Place of publication, distribution, etc	India:
Name of publisher, distributor, etc	Pearson,
300 ## - PHYSICAL DESCRIPTION
Extent	614 p. :
Other physical details	ill ;
Dimensions	23 cm.
Type of unit	P.B.
500 ## - GENERAL NOTE
General note	Include Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Target marketing
Form subdivision	Business planning
9 (RLIN)	5390
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing--Management
9 (RLIN)	3672
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Piercy, Nigel F.
9 (RLIN)	5391
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Non-fiction	LRC	LRC	General Stacks	11/01/2021	117	1537.28		658.802 HOO	B0046668	14/10/2020	1921.60	11/01/2021	Books