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GlobMarketing and Advertising: Understanding Cultural Paradoxes (Record no. 10845)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00616 a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GCWUF |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200902015118.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200902b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781544318141 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | ENG |
| Transcribing agency | MAIN |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | MOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mooij, Marieke K. de |
| 9 (RLIN) | 3862 |
| 245 ## - TITLE STATEMENT | |
| Title | GlobMarketing and Advertising: Understanding Cultural Paradoxes |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th, ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | SAGE Publications, |
| Date of publication, distribution, etc | 2018. |
| Place of publication, distribution, etc | London: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx,488 p. : |
| Other physical details | ill ; |
| Dimensions | 26 cm. |
| Type of unit | P.B. |
| 500 ## - GENERAL NOTE | |
| General note | Include Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Target marketing |
| 9 (RLIN) | 3863 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Form subdivision | Advertising |
| 9 (RLIN) | 3864 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | LRC | LRC | General Stacks | 24/08/2020 | 45 | 8851.18 | 658.802 MOO | B0046158 | 17/08/2020 | 11063.98 | 24/08/2020 | Books |